Saucony X Fresh Rags - Andrew Mimault
Saucony X Fresh Rags - Andrew Mimault
17226
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Category
Content Marketing, Web Design
About This Project

The Saucony x Fresh Rags collection was a sneaker and apparel collaboration project release in June of 2021. The collaboration was the culmination of 2 years of designing and planning which included stakeholders from the Saucony Brand, New Era Cap, and Save The Manatee Club. My contributions to the project included:

 

  • Facilitated partnership with Fresh Rags and Save The Manatee Club for fundraising purposes.
  • Consulted and advised on product design direction in collaboration with lead designer.
  • Coordinated and executed organic campaign strategy for Facebook and Instagram.
  • Designed and built website landing page for collection merchandise.
  • Assisted in model sourcing/selection for look book photoshoot.