Category
Content Marketing, Web Design
About This Project
The Saucony x Fresh Rags collection was a sneaker and apparel collaboration project release in June of 2021. The collaboration was the culmination of 2 years of designing and planning which included stakeholders from the Saucony Brand, New Era Cap, and Save The Manatee Club. My contributions to the project included:
- Facilitated partnership with Fresh Rags and Save The Manatee Club for fundraising purposes.
- Consulted and advised on product design direction in collaboration with lead designer.
- Coordinated and executed organic campaign strategy for Facebook and Instagram.
- Designed and built website landing page for collection merchandise.
- Assisted in model sourcing/selection for look book photoshoot.