About This Project
Designed and launched Fresh Rags e-commerce store. As this was Fresh Rag’s first attempt to sell products online; it was important to develop on a platform that was intuitive and user friendly so that products could be updated daily with little hassle. I chose to develop the site on Shopify due to their inventory management system, high levels of customer support, and integrations with third party providers. During the design process I worked with graphic designer Jaise Rizzo to coordinate visual elements and overall creative direction. Since launch, the site has experienced consistent sustained growth in traffic and revenue.
